Nir Eyal
Hooked : How to Build Habit-Forming Prod
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Length
256
Pages
Portfolio Penguin
1st edition
Publisher
Language
EN
English
11/6/14
Adventure
Released
Adventure
Genre
1. Written by Psychotherapist Lori Gottlieb who was used to being the therapist in the room until the script was flipped and she went through a crisis that led to her being the recipient of therapy.
2. Instead of being written in the typical fashion of a self help book, it’s written as a memoir.
3. She shares her experience as both the therapist and the client, with dashes of humour in between to lighten things up.
Why we chose it ?
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Description
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